City marketing Pécs [antikvár]

Hungary is in an age of serious changes. Parallel to the reform of the political system, the transition to a markét economy has begun, along with the modernization of the economy and integration into the European community. The politic and economic change has had an impact on all the regions and settlements in Hungary. The centralized régiónál and settlement development policy of the former planned economy has been replaced by a new régiónál policy based on modern markét economy principles. This new policy supports the values of civil democracy and gives a greater role to the inner resources and initiatives of the regions, towns and settlements. In this publication a Hungárián city which has often had to cope with critical periods during its two-thousand-year history introduces its environmental, social, economic and cultural characteristics as well as its future prospects. Through connections with the European úrban division of labor, the city has always been able to overcome its difficulties and emerge prosperously. The city government, economic organizations, cultural institutions and citizens of Pécs offer the possibilities of co-operation in a close partnership. Pécs offers favorable conditions for those who wish to invest, trade, settle down or live here or for those who just wish to visit: pleasant climate, recreation facilities for excellent relaxation, comfortable housing; a pretty inner city rich in historic monuments, a multinational culture; modern shopping centers and a developed gastronomic culture; a well-trained labor force with industrial traditions, foreign language skills and business services; high-tech communication possibilities with all points of the world; universities and colleges with diverse profiles as well as a myriad of training centers and institutions; development opportunities in high-tech industry, the service sector and environmental protection; business-friendly city government that helps to access national and régiónál developmental resources and funds; benefits and expert counseling for investors; markets based on the city's East- and South-East European connections, co-operations within Hungary based on its leading role in the Hungárián úrban network; Pécs, a Hungárián city preparing for its Third Millennium, is a stable point in Europe, a ready partner for co-operation.