Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications [antikvár]

Táblái elszíneződtek. Gerinc alsó része enyhén megnyomódott. Alsó és felső lapélén enyhe foltokkal.
Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.