Africa Geographic November 2008 [antikvár]

Advertisement TrueBlueSolutions The way to emission-free mobility. ii True Blue Solutions As the inventor of the automobile, Mercedes-Benz has a special responsibility to find solutions which help to slow down global warming and ensure extremely efficient use of raw materials. We call these TrueBlueSolutions. True because they are pure and true. Blue because they are designed with the entire blue planet in mind. Solutions because these really are long-term solutions rather than just visions. Man and nature in iiarmony The IMercedes-Benz brand position has been and will continue to be, to harmonise private transport with man and his natural environment. On the road towards zero-emission mobility, a comprehensive, holistic mode of thinking is required. Because it is only from an encompassing perspective, that considers economic and ecological challenges to be just as important as social responsibility, and sees all three forces as a unity, that it is possible for forward-looking solutions to arise which are also adequate to society. Because of this, Mercedes-Benz wants to signalise its claim to leadership in the matter of sustainability, and also offer an orientation for people. Some 40 000 processes Each and every car is tested for its environmental compatibility. To this end, we developed a programme to assess all the environmental effects of a vehicle, from planning to recycling, some twelve years ago. We called it "Design for Environment". By way of example, a great deal of energy is needed to manufacture lightweight materials such as aluminium. Our experts perform analyses to determine whether the weight advantages of aluminium j lead to sufficient fuel savings over , the vehicle's lifetime, and whether | its use is really worthwhile in terms | of its impact on the environment. In our lifecycle assessment, we evaluate around 40 000 single processes . per vehicle in order to build up a complete environmental profile. | Mercedes-Benz is the world's first car brand tobe awarded Environment Certificates basedontheinternational standard ISO 14062, which allows environmental compatibility to be gauged objectively. The TÜV awarded the first certificate of this kind to the S-Class in 2005 and then to the C-Class sedan and estate in 2007 and also to the A-Class and B-Class in early 2008.