Blue Ocean Strategy [antikvár]

Blue Ocean Strategj' Help! My Ocean Is Turning Red "HELP! MY OCEAN IS TURNING RED" captures the sentiment echoed so frequently by managers around the world. More and more people, whether managers of companies, heads of nonprofits, or leaders of government, find themselves up against an ocean of bloody competition and want to get out. Maybe your business is seeing its margins shrink. Maybe competition is getting more intense, driving commoditization of your offering and rising costs. Maybe you know you are going to announce that salary increases won't be coming. That's not a situation any one of us wants to face. And yet that's a situation that so many do face. How can you address this challenge? The lessons, tools, and frameworks of Blue Ocean Strategy will help you to meet this challenge, whatever industry or economic sector you are in. It shows how you can get out of a red ocean of bloody competition and into a blue ocean of uncontested market space characterized by new demand and strong profitable growth. When we wrote Blue Ocean Strategy, we used the metaphor of red and blue oceans because red oceans seemed to capture the reality that organizations increasingly face, while blue oceans captured the endless possibility that organizations could create, as industry history has borne out since its inception. Today, ten years later, more than 3.5 million copies of the book have been sold. It has become a bestseller across five continents. It has been translated into a record-breaking forty-three languages. And the term "blue ocean" has entered the business vernacular. Over four thousand articles and blog posts on blue ocean strategy have come out, with new ajticles continuing to appear daily worldwide. The stories they contain are fascinating. There are articles from small business owners and individuals across the globe that discuss how the book fundamentally changed their perspectives on life and took their professional successes to aU new levels. In other articles, executives speak of how blue ocean strategy provided the insight to take their business out of the red ocean and create all new demand. And yet other articles detail how government leaders have applied blue ocean strategy to achieve high impact at low cost with rapid execution in areas of social importance ranging from enhancing the quality of rural and urban lives, to strengthening internal and external securities, to breaking down ministerial and regional silos. ^