Brilliant Marketing: What the Best Marketers Know, Do and Say [antikvár]

Felső sarka kissé megtört, oldalsó lapélein halvány folt.
Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.