Business Communication Today [antikvár]

The first text that can prepare students for today s electronic communication challenges, and the only text with model documents in every important medium The leading text in the field for more than two decades, Business Communication Today is now more current and vital than ever. The thoroughly revised ninth edition offers dozens of updated model documents, encompassing every medium that students will be expected to use on the job—from conventional printed documents to e-mail and instant messages to blogs, podcasts, and wikis. While competitive texts continue to emphasize paper-based messages, only Business Communication Toiifl/prepares students for the many electronic media choices they will encounter on the job. The marginal annotations that accompany every document help students understand how to apply the principles discussed in the chapter, and for this edition, both the documents and the annotations have been extensively revised and improved in response to reviewer input. The headline and — tagline combine to clearly indicate the source and the nature of (his blog Postings can be either — complete articles or introductions that have links to the complete pieces Postings are - accompanied by a line that indicates who posted the material and when; most blogs also alio» visitors to on posts The Unbroken Trail I The winter adventure blog by the staff of Snowdrift Winter Sports I In search of Ijle «»son snoiv « t « T F S j Why we diKonticiiod llic Norlhpofe prwluct line ni M» lo oltor good «HMy boob MI MmSol».»goM. 1ÍV. Oonl («1 mt fw>j.«-w« muri, » w rt ftam ^ - A calendar with hotllnks is one way to provide quick access to postings from previous days - Related and Interesting links, to both regular websites and other blogs, are a feature of nearly every blog Many blogs offer a search box to let visitors find past - articles - Most blogs provide on ore more ways for readers to subscribe via a newsfecd Annotations show students the specific elennentsthat make messages successful. WHAT'S NEW IN THIS EDITION With business communication evolving so rapidly, textbooks and learning packages need to evolve just as quickly. Here are the highlights of the extensive revisions in this edition: