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Chapter 1
"This board meeting is adjourned/' announces Daniel Pullman, the domineering chairman and CEO of Genemodem. The elegant conference room hums with conversation as the directors start to depart. The last quarter was the best in the history of the company. The directors are pleased, but no one is overly excited. They have come to expect it. For the past six years, almost every quarter has been better than the preceding one.
"I want to have a word with you," Pullman tells Isaac Levy, smiling and continuing to shake the hands of the external board members. When everybody else leaves they sit down.
"Have you had a chance to read McAllen's final report?" Pullman asks.
It was Levy, the executive vice-president of engineering, who had insisted on hiring a consulting firm to do an in-depth analysis of Genemodem's product development. The analysis was not restricted just to engineering, it covered the entire process. Starting with examining the way they decide on the features of a new modem, through the development process, and of no less
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