Dictionary of Business Terms [antikvár]

PREFACE AND ACKNOWLEDGMENTS Whether you are majoring in business at a college or graduate school, starting a fresh career in business, venturing into a new enterprise, or just reading a newspaper or writing a business letter, you will find this book to be a valuable reference. In class, at a meeting, or at home you are likely to read or hear a business term that is unfamiliar to you. Sometimes considerable discussion will center around that term, and not understanding it will pose an obstacle to participating in the entire conversation. Indeed, you may feel uneasy or ignorant if you don't recognize even one term. At that point this book will be indispensable. Keeping a copy of this handy paperback by your side will provide a useful reference and avoid embarrassing moments in a classroom, conference, meeting with a supervisor, or discussion with an investment advisor or financial planner. Whether the term relates to accounting or economics, management or marketing, business law or business statistics, advertising, transportation, finance, insurance, or real estate, you are likely to find it here. A concise definition is provided for more than 6,000 terms, and a further explanation of the term or its use is shown to clarify the definition or use of the term. Terms defined here are short enough to be read in a few seconds, but complété enough for the reader to fully grasp meanings and usage. Entries have been listed in strict alphabetical order, as if the entry were one uninterrupted word. Terms that help define the particular entry that appear elsewhere in this dictionary are shown in italics. Terms that are similar to the one being defined are in lower case capital letters. The book is designed to make a user feel comfortable with the style right from the start. Its size and design features are intended to maximize use and convenience. Many people were involved in this project. Contributors listed by subject areas include: Accounting Joel Siegel and Taxation Jae Shim Jack P. Friedman Advertising Jane Imber and Direct Mail Betsy-Ann Toffler Business Law Lowell B. Howard Communications and Jack P. Friedman Transportation Computers Douglas Downing Michael Covington Economics Bruce Lindeman