Bővebb ismertető
Introduction
Communication is, without question, the most valuable skill any manager can possess. It is the link between ideas and action, the process that generates profit. Communication is the emotional glue that binds humans together in relationships, personal and professional. The ability to communicate is what connects people to others in an organization, an industry, or a society. To be skilled at it is to be at the heart of what makes enterprise, private or public, function successfully.
Effective Communication focuses on the processes involved in business communication and concentrates, in particular, on ways in which you can become more effective by becoming more knowledgeable and skilled as a communicator. All forms of communication, whether writing, listening, or speaking, are the end-products of a process that begins with critical thinking.
This book covers a wide range of topics designed to help you understand the communication process better, from planning a strategy to the analysis of your audience. It provides you with guidelines for preparing and delivering an effective speech, as well as ideas for expressing yourself on paper. There are tips for dealing with the specific challenges of team communication, including how to run a meeting, give feedback, and resolve conflict. Finally, it gives you ideas for communicating with clients and customers and thinking about your brand and identity. It's all here. The next step is up to you.