Bővebb ismertető
'Despite the recent explosion of approaches to the study of entrepreneurship, Paul Burns' boolc cuts to the essence of what entrepreneurship and small business are all about. Valuable for both students and entrepreneurs, its 'hands-on' nature helps encourage entrepreneurial skills and develops best practice.' - Roy Thurik, Chair and Professor of Economics and Entrepreneurship, Erasmus University Rotterdam, Netherlands
'The author speals with a powerful and authoritative voice that integrates and synthesises material from a wide range of sources, yet the woric retains its accessibility. The [knowledge and conceptual base of the material is made explicit, which encourages readers to explore further, and ensures that ¦ it is suitable for Masters as well as undergraduate level Super use of examples, case studies and diagrams to illustrate points as well as bréale up the text. It would be my number one choice for a course on this subject.' - Dr Lorraine Warren, Senior Lecturer in Entrepreneurship and Innovation, Undergraduate Entrepreneurship Programmes, University of Southampton, UK
' this is a very well written and comprehensive essential text for the study of entrepreneurship and entrepreneurs. It is actually hard to fault as it contains in one book all of the key areas we cover in the teaching of entrepreneurship in both our undergraduate and postgraduate modules.' - Frank Martin, SeniorTeaching Fellow, Entrepreneurship Centre, University of Stirling, UK
Entrepreneurship and Small Business examines how firms develop from start-up, both tracking growth and exploring failure. It studies the entrepreneurs - what motivates them, how they manage, and how certain defining characteristics they possess shape the businesses they run.
The new, fully updated edition of this successful text outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights and new long case studies are used to practically illustrate how concepts are implemented in small, growing and successful firms, and the text is fully supported by structured teaching resources.
Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management
New to this edition:
¦ Improved navigation: division of the book into five parts, with an extended Case study covering each
¦ New chapters on Corporate Entrepreneurship, International Entrepreneurship, Social and Civic Entrepreneurship
¦ More coverage of creativity and innovation
¦ Two-colour content for ease of navigation and accessibility
¦ Companion Website, with content including Lecturer PowerPoint Slides, Case Study Teaching Notes and Interactive Multiple Choice Questions for students: www.palgrave.com/business/burns
¦ Access to an electronic version of the General Enterprise Tendency (GET) test, produced by Durham University Business School, via the Companion Website
Paul Burns is Professor of Entrepreneurship and Dean of the University of Bedfordshire Business SchooL He has previously held posts as Professor of Small Business Development at Cranfield School of Management and at Warwick University Business School. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School and a Visiting Professor at the Open University Business School. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years he ran his own firm, Design for Learning Ltd.