Germany [antikvár]

IntroductionINTRODUCTIONThe realization of a Single European Market on 1 January 1993 will lead to increased attempts on the part of UK firms to compete in foreign markets. This means making contact with potential business partners abroad, first by telephone, fax and letter from the UK office, followed by talks and negotiations face to face. In other words, foreign language skills will play a major role in determining the success or otherwise of such undertakings.Conventional phrasebooks do not offer sufficient concrete help for the complex needs of the business person operating in the new trade arena. The aim of Cassell's new series of language guides for European business is to meet this challenge by providing a wide range of practical information in an easily accessible form, creating a book which is an invaluable aid to learning and an indispensable reference source.Part I sets out the essential technical vocabulary and standard phrases for different aspects of business with German companies: Advertising/Buying and Selling/Insurance/Personnel/Contracts/ Accounts, etc.This section is not intended as a substitute for technical dictionaries, but rather as a useful aide-mémoire for the practised negotiator. Moreover it will be especially useful to those companies which do not have access to translation services or trained interpreters. The vocabulary lists are complemented by formulation aids and model letters which enable the user to communicate in both the spoken and written language with precision and competence.A unique dimension to the text is the provision of a large number of useful addresses which serves as a valuable source of information for those conducting business abroad. Contact details for official or institutional agencies are given alongside the topic vocabulary (with translations where necessary).Part II sets out the general language requirements for anyone visiting a foreign country: Customs/Travel/Hotels/Banks, etc. A special section on Small Talk examines those expressions which so