Graphic Design Make Overs [antikvár]

How often have you looked at a piece and thought, "I would have designed that diiTerentLy." Or, on the flip side, you see another designer's version of a design you originated a few years back and wonder "Why did they change it?" You may have even revisited a piece you created a few years ago that a client wants you to redesign with a new twist. If you've been there and done that, you're not unlike most designers. Makeovers of existing designs are as much a part of being a designer as starting from scratch with an entirely new idea. As the writer behind Publish magazine's monthly "Makeover" column for over five years, I tried to understand and present the reasons, design strategies and production issues behind over fifty redesigns. Although I went into the column commitment naively thinking that I would be showing readers how "bad" design became "good" design, I quickly found out that redesigns happen for other reasons: A company gets bought out and the new owner wants a new image. An identity that looked great when it was designed fifteen years ago now looks terribly dated. A start-up business has grown to the point where it can afford a four-color budget and an image upgrade. This book has been a similar experience. The sixty-five makeovers it contains cover a broad range of project types and redesign reasons. Like my experience with the "Makeover" column, I've found that the examples in this book represent changes in marketing strategy, budget allocation or client vision, but never situations where "bad" was made "good." More important, these project case studies represent situations where client and designer have learned by example. I've found that with makeovers, what happens as a result of the first design influences whatever happens with the new design. The second time around, affords the opportunity to improve on what existed before. Understanding what will improve the piece and being able to implement that are essential to success. Consider the assortment of case studies in this book a chance to understand how "old" becomes "new," how problems are rectified and improvements are made, how good is made better—a quintessential opportunity to learn by example.