International Dimensions of Organizational Behavior [antikvár]

Serles ForewordPrior to World War II, the number of firms involved in foreign direct investment vv^as relatively small. Although several U.S. companies were obtaining raw materials from other countries, most firms were only interested in the U.S. market. This changed, however, during the 1950s especially after the creation of the European Economic Community. Since that time, there has been a rapid expansion in international business activity.The majority of the world's large corporations now perform an increasing proportion of their business activities outside of their home countries. For many of these companies, international business returns over one-half of their profits, and it is becoming more and more common for a typical corporation to earn at least one-fourth of its profits through international business involvement. In fact, it is now rather rare for any large firm not to be a participant in the world of international business.International business is of great importance in most countries and that importance continues to grow. To meet the demand for increased knowledge in this area, business schools are attempting to add international dimensions to their curricula. Faculty members are becoming more interested in teaching a greater variety of international business courses and are striving to add international dimensions to other courses. Students, aware of the increasing probability that they will be employed by firms engaged in international business activities, are seeking knowledge of the problem-solving techniques unique to interna-vii