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WHY DO WE STRIVE FOR EXCELLENCE WHEN MEDIOCRITY IS REQOIRED?
THERE is little demand in the commercial world for excellence. There is a much, much bigger demand for mediocrity.
The truth is, I'm glad it's this way.
Imagine a world where all clients were wonderful, where we could produce whatever we felt like with no restrictions, with everybody having freedom to produce all their fantasies unfettered by tedious clients.
What would we do?
We would react against it, saying, 'Isn't this boring. How can we be dull? Let's do it badly, let's make it ugly, and let's make it really cheaply.'