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INTRODUCTION
Keep Calm and Carry On. The British have never been terribly good at the more touchy-feely aspects of self-help and inspiration—the kind peddled so effectively in the United States for decades and now beloved in the rest of the modern world. When the British have been stuck in a spot of bother in the past, such as the odd world war, they have tended to resort to more formal and restrained modes of address— "pull yourself together," "stiff upper lip and all that, old man." This is the very world that spawned Keep Calm and Carry On.
It was one of three posters produced by the British government's Ministry of Information on the eve of war in 1939. The other two were "Freedom Is in Peril" and "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory." Simple reassuring instructions, each topped with the commanding seal of King George VTs crown. Two and a half million copies