Management Information Systems [antikvár]

PrefaceWe wrote this book for business school students who wanted an in-depth look at how business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage.When interviewing potential employees, business firms often look for new hires who know how to use information systems and technologies for achieving bottom-line business results. Regardless of whether you are an accounting, finance, management, operations management, marketing, or information systems major, the knowledge and information you find in this book will be valuable throughout your business career.We have made every effort to ensure the currency and authority of cases and examples used through this text. You will find in this book that cases and data have 2008 sources. The research literature as well as professional publications form an important foundation for our work.What's New In MIS?_Plenty. In fact, there's a whole new world of doing business using new technologies for managing and organizing business operations. What makes the MIS field the most exciting area of study in schools of business is the continuous change in technology, management, and business processes (Chapter One describes these changes in more detail).A continual stream of information technology innovations is transforming the traditional business world. Examples include the emergence of cloud computing, the growth of a mobile digital business platform, and, not least, the use of social networks by managers to achieve business objectives. Most of these changes have occurred in the last few years. These innovations are enabling entrepreneurs and innovative traditional firms to create new products and services, develop new business models, and transform the day-to-day conduct of business. In the process, some old businesses, even industries, are being destroyed while new businesses are springing up.For instance, the emergence of online music storesdriven by millions of consumers who prefer iPods and MPS playershas forever changed the older business model of distributing music on physical devices, such as records and CDs. Online video rentals are similarly transforming the old model of distributing films through theaters and then through DVD rentals at physical stores. New high-speed broadband connections to the home have supported these two business changes.E-commerce is back, generating over $250 billion in revenues in 2008, and growing at 15 percent a year. It is forever changing how firms design, produce and deliver their products and services. E-commerce has reinvented itself again, disrupting the traditional marketing and advertising industry and putting major media and content firms in jeopardy. MySpace and Facebook, along with