Bővebb ismertető
^What is Market Leader and who is it for?
Market Leader is an elementary level business English course for businesspeople and students of business English. It has been developed in association with tiie Finandal Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business. The new edition features new autiientic texts and listenings throughout, reflecting the latest trends in the business world.
If you are in business, the course will greatly improve your ability to communicate in Englisii in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects.
The authors
David Falvey f/e/ij has over 20 years' teaching and managerial experience in the UK, Japan and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and is now Head of the English Language Centre and a Principal Lecturer at London Metropolitan University.
Simon Kent (right) has over 15 years' teaching experience, including three years as an in-company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan University.
David Cotton (centre) has over 35 years' experience teaching and training in EFL, ESP and English for Business and is the author of numerous business English titles, including Agenda, World of Business, International Business Topics, and Keys to Management. He is also one of the authors of the best-selling Business Class. He is currently a Senior Lecturer at London Metropolitan University.
John Rogers, who contributed new material to this edition, is also the author of the Practice Files at each level of the series.