Bővebb ismertető
Introduction
I
1 Course aims
Market Leader is an extensive new Business English course designed to bring the real world of international business into the language teaching classroom. It has been developed in association with the Financial Times, one of the world's leading sources of professional information, to ensure the maximum range and authenticity of business content.
The course is intended for use either by students preparing for a career in business or by those already working who want to improve their English communication skills.
Market Leader combines some of the most stimulating recent ideas from the world of business with a strong task-based approach. Role plays and case studies are regular features of each unit. Throughout the course students are encouraged to use their own experience and opinions in order to maximise involvement and learning.
An essential requirement of Business English materials is that they cater for the wide range of needs which students have, including different areas of interest and specialisation, different skills needs and varying amounts of time available to study. Market Leader offers teachers and course planners a unique range of flexible materials to help meet these needs. There are suggestions in this book on how to use the unit material extensively or intensively, and how the material in the Practice File integrates with the Course Book. There are optional extra components including a Business Grammar, Videos and a series of special subject books to develop vocabulary and reading skills. This book contains extensive extra photocopiable material in the Text bank and the Resource bank.
f 2 The main course components ]
Course Bool(
This provides the main part of the teaching material. It Is divided into 14 topic-based units, plus two revision units. The topics have been chosen following research among teachers to establish the areas of widest possible interest to the majority of their students. The Course Book provides input in reading, speaking and listening, with guidance for writing tasks too. Every unit contains vocabulary development activities and a rapid review of essential grammar. There is a regular focus on key business functions, and each unit ends with a motivating case study to allow students to practise language they have worked on during the unit. For more details on the Course Book units, see Overview of a typical unit below.
Practice File
This gives extra practice in the areas of grammar and vocabulary, together with a complete syllabus in business writing. In each unit students work with text models and useful
language, then do a writing task to consolidate the learning. Additionally the Practice File provides regular self-study pronunciation work (with an audio CD and exercises), and a valuable survival language section for students when travelling.
Audio materials
All the listening activities from the Course Book (interviews with business practitioners and input for other activities such as role plays and case studies) and the Practice File (pronunciation exercises) are available on cassettes and audio CDs, depending on users' preference.
Teacher's Resource Book
This book provides teachers with an overview of the whole course together with detailed teaching notes, background briefings on business content, the Text bank (28 optional extra reading texts) and the Resource bank (photocopiable worksheets practising communication skills).
Test File
Five copiable tests are available to teachers and course planners to monitor students' progress through the course. There is an entry test, three progress tests and an exit test which reviews the work done throughout the course.
3 Overview of a Course Boole unit
A typical unit consists of the following sections. Starting up
Students have the opportunity to think about the unit topic and to exchange ideas and opinions with each other and with the teacher. There is a variety of stimulating activities such as answering quiz questions, reflecting on difficult decisions, prioritising options and completing charts. Throughout, students are encouraged to draw upon their life and business experience.
Vocabulary
Essential business vocabulary is presented and practised through a wide variety of creative and engaging exercises. Students learn new words, phrases and collocations, and are given tasks which help to activate the vocabulary they already know or have just learnt.
There is further vocabulary practice in the Practice File.
' ) ' i
lA.