Marketing [antikvár]

Marketing is exciting for students today, not only because of dramatic changes in the marketplace, but alsó because each student brings experience as a consumer to the classroom. To facilitate an interesting, interactive, and effective classroom experience, a marketing textbook must encourage students to consider their experiences and become active participants in the learning process. Like our first two editions of Marketing, this new edition continues the tradition of involving you, the reader, in the dynamic field of marketing, and we are pleased to have this opportunity to share the many elements of the field with you. Since 1985, over 225,000 students and 1,500 instructors have used Marketing. This success and the positive feedback from both groups of users have encouraged us to continue to utilize many of the key features of our textbook and our innovative pedagogical approach. The rapid changes in the marketing discipline have alsó provided ideas for new material. We believe the combination of the strengths of previous editions and complete, up-to-date information about new developments in marketing provides you with one of the best marketing textbooks available today.