Principles and Types of Speech Communication [antikvár]

Preface The Eighth Edition of Principles and Types of Speech Communication presents in a thoroughly revised and revitalized form many of the basic concepts, principles, and practices that have so richly proved their worth through seven previous editions and more than four decades of classroom use. At the same time, it affirms its continuing awareness of recent developments in the field of speech communication by introducing five entirely new chapters reflecting current trends which influence the teaching of the basic course. The result, we believe, is a highly practical and genuinely modern public communication textbook, concise in presentation, well balanced in content, compact in aspect. Among the new or extensively redeveloped chapters are those on Listening, Alternative Patterns of Speech Organization, Language, Paralanguage, Proxemics and Nonverbal Communication, Audio-Visual Resources, Group and Conference Presentations, Public Argumentation and Advocacy, Speech Evaluation and Rhetorical Criticism. The chapters on Audience Analysis, Forms of Supporting Material, and Motive Appeals have been considerably recast to relate more directly to the role that beliefs, attitudes, and values play in shaping the communicative transaction. The instruments of Voice, Bodily Expression, Language, and Audio-Visual Support have been placed in new perspective in the section on Modes of Communicating Meaning. The materials on the Speech Communication Process, the Motivated Sequence, Factors of Attention, Speech Structuring, and Basic and Special Types of Speeches reflect important new research findings in those areas. The four sections of the Appendix—"Finding and Recording Speech Materials," "Making Your Speaking Voice More Effective," "Evaluating and Criticizing the Speeches of Others," and "Communicating in Small Groups"—are directly pertinent to a number of the chapters in the text proper and further extend their usefulness. Throughout, special care has been taken to maintain clarity and conciseness in the language used to describe basic concepts and processes; and the organization of the chapters has been tightened to ensure an economical, phase-by-phase discussion of all of the essential steps in speech planning, preparation, and presentation. Each of the major topics covered, although forming a part of a carefully integrated instructional program, also stands as a self-contained unit, thus enabling the instructor to alter the order in which chapters are studied, or to omit portions less suited to students' immediate needs and capabilities. In sum, without sacrificing a sound balance between theoretical and pragmatic concerns, this new edition of Principles and Types