Reengineering The Corporation [antikvár]

A set of principies laid down more than two centuries ago has shaped the structure, management, and performance of American businesses throughout the nineteenth and twentieth centuries. In this book, we say that the time has come to retire those principies and to adopt a new set. The alternative is for corporate America to close its doors and go out of business. The choice is that simple and that stark. American entrepreneurs, executives, and managers created and operated companies that for more than one hundred years met the expanding demand for mass market products and services. American managers and the companies they ran set the performance standard for the rest of the business world. Sadly, that is no longer the case. The book you are holding describes a conceptually new business model and an associated set of techniques that American executives and managers will have to use to reinvent their companies for compétition in a new world. To reinvent their companies, American managers must throw out their old notions about how businesses should be organized and run. They must abandon the organizational and operational principies and procédures they are now using and create entirely new ones. The new organizations won't look much like today's corporations, and the ways in which they buy, make, sell, and deliver