Soap Opera [antikvár]

Procter & Gamble Company was invited to participate in this book but declined repeated requests for interviews and substantive information. In January 1992 I sent a detailed outline of topics I planned to cover in the book and requested interviews with senior management and others throughout the company. Bob Wehling, vice president of public affairs, turnéd me down, saying the company didn't want anything to do with the book unless it was written like Moonbeams, the highly sanitized company magaziné. P&G didn't really need an outline of the book; the company had obtained a copy of my book proposal when it was sent out to various publishers. It was leaked to an outside director from a publisher that didn't buy publication rights. P&G officials denied that they had the proposal, even though Wehling and CEO Ed Artzt could recite chapter titles and other information found in the document. P&G did agree, however, to verify certain facts if I submitted written questions. I tried that. The resulting answers demonstrated that company officials weren't serious about the offer. Even trivia proved too mucii to ask. For instance, I asked about the Jif and banana and Jif and jelly sandwiches that were served in the employee cafeteria. The PR department denied that the Jif and bananas sandwich was ever served. But a menu from May 1985 lists the item for 75 cents. When asked about the team of