The complete A-Z business studies handbook [antikvár]

HOW TO USE THIS BOOK The A-Z Business Studies Handbook is an alphabetical textbook designed for ease of use. Each entry begins with a one-sentence definition. This helps the user to add precision to the completion of reports or case studies. Entries are developed in line with the relative importance of the concept covered. Bundesbank is covered in a few lines, whereas a central business issue such as change receives half a page. The latter would provide sufficient material to enrich an essay. Numerate topics are developed through the use of worked examples. All formulae are set out explicitly. The study of business can be developed further by making use of the cross-refer-enced entries. For example the entry for distribution channels refers the reader to breaking bulk. Cross-referenced entries are identified by the use of italics. The authors have limited the use of cross-referencing to important, linked concepts. Therefore essay or project writing should benefit from following the logical pathway indicated by italicised entries. Business Studies students have always had difficulties with the language of the subject. This stems from several factors: • different firms have their own terminology, and their own ways of using words • the media use or invent phrases (such as 'white knight'), some of which prove temporary, while others need assimilating into a modern business course • textbooks recommended by the exam boards use different terms for essentially similar concepts (such as contribution pricing and marginal cost pricing) The A-Z Business Studies Handbook is a business glossary providing a single solution to these problems. In addition, the entries have enough detail to make it a valuable reference/revision companion. This Second Edition provides full coverage of the new GCE A level and Advanced GNVQ syllabuses. To aid the revision process, carefully selected lists are provided at the back of the book, such as the 'Top 40 terms in marketing'. Those facing examinations can use the lists to make the best use of the Handbook during their revision time. The revision recommendations are split into modules, for ease of use. Separate lists are provided for the two main A level syllabuses (AEB and Cambridge) and for the concepts required to tackle Business Advanced GNVQ unit tests. A new feature of this, the second edition of the Handbook, is a section on examiners' terms. Starting on page PPP, this provides an explanation of the trigger words used on exam papers, such as 'analyse', 'discuss' and 'evaluate'. We hope that the A-Z Business Studies Handbook proves an invaluable resource, fully relevant from the first to last day of a business course and then on into working life. David Lines, Ian Marcouse, Barry Martin.