Bővebb ismertető
INTRODUCTION
A
s anthropologists began comparing notes on the .world's few remaining primitive cultures, they discovered something unexpected. From the most isolated tribal societies in Africa to the most distant islands in the Pacific, people shared essentially the same definition of what is news. They shared the same kind of gossip. They even looked for the same qualities in the messengers they picked to gather and deliver their news. They wanted people who could run swiftly over the next hill, accurately gather information, and engagingly retell it. Historians have pieced together that the same basic news values have held constant through time. "Humans have exchanged a similar mix of news . . . throughout history and across cultures," historian Mitchell Stephens has written.^
How do we explain the mystery of this consistency? The answer, historians and sociologists have concluded, is that news satisfies a basic human impulse. People have an intrinsic need—an instinct—to know what is occurring beyond their direct experience.^ Being aware of events we cannot see for ourselves engenders a sense of security, control, and confidence. One writer has called it "a hunger for human awareness."^
One of the first things people do when meeting a friend or acquaintance is share information. "Have you heard about. . . ?" We want to know if they've heard what we have, and if they heard it the same way. There is a thrill in a shared sense of discovery. We form relationships, choose friends, make character judgments, based partly on whether someone reacts to information the same way we do.
When the flow of news is obstructed, "a darkness falls," and anxiety grows."^ The world, in effect, becomes too quiet. We feel alone. John McCain, the U.S. senator from Arizona, writes that in his five and a half years as a prisoner of war in Hanoi, what he missed most was not com-