The Marketing of the President [antikvár]

ForewordA market-oriented approach to political elections is becoming increasingly inevitable everjwhere in the world because of a number of fundamental changes that are occurring today and will continue in the foreseeable future.Obviously, the collapse of the communist ideology has eliminated communism as a political governance option. The only acceptable alternatives are political anarchy and the threat of civil wars or the embracement of a democratic form of government. Since political anarchy is not in the self-interest of the politicians, it is more likely that a market-oriented approach to getting elected and reelected will be embraced in most emerging democracies.Another major factor encouraging market orientation in politics is the ubiquitous presence of news and information at any time and anywhere with the advent of radio and television virtually everywhere in the world. Theix