The Reciprocity Advantage [antikvár]

PREFACE Reciprocity and advantage—long thought of separately—will become increasingly synergistic. The next competitive advantage will be reciprocity advantage. This book shows you how to create a reciprocity advantage for your business. The disruptions of the next decade will require organizations to think about and practice reciprocity on a massive scale. Now is the time to move, to ride the coming disruptions to your own benefit— and to the benefit of others. Reciprocity will be key to business growth in the future. If you can create a reciprocity advantage, you will be able to grow your business in new ways. You may not have to do so right now, but you will within a decade. This is a future you cannot avoid. Reciprocity is a means for disruptive business innovation and growth. Developing a reciprocity advantage will require intelligent giving that will lead to discoveries of how to make money in new ways. Think: give to grow. The concept of reciprocity is rising and is going to work in new ways. It makes good business sense and is a better way to live. Having a reciprocity advantage will be essential to thrive in the coming world. The goal of this book is to seed a transformational yet practical conversation about both reciprocity and advantage—simultaneously and from two very different perspectives. Bobjohansen is a practicing