The Vest-Pocket MBA [antikvár]

Here is a handy pocket problem-solver for today's busy executive. It's a working guide to help you quickly pinpoint • What to look for • What to do • What to watch out for • How to do it in the complex world of business. You'll find ratios, formulas, guidelines, and rules of thumb to help you analyze and evaluate any business-related problem. Throughout, you'll find this book practicai, quick, and useful. Uses for this book are as varied as the topics presented. Part I (Chapters 1, 2, and 3) takes you through accounting principles and guidelines for evaluating a company's financial health. You'll learn techniques for analyzing another company's financial position should you wish to invest, extend credit, or compare. We present internál accounting applications to help you evaluate your own company's performance, proíitability, marketing effectiveness, and budgeting process. You'll learn how to highlight problem areas with variance analysis. Part II (Chapters 4, 5, and 6) takes a look at financial and economic measures for decision making. Through breakeven and sensitivity analysis, you'll be able to move your company toward greater profits. For investment purposes, this part presents guidelines for evaluating proposals, whether they be short or long term, for profit potential and risk-return comparisons. You'll learn management and financing techniques to ensure the best possible strategies for maximizing and acquiring cash. Part III (Chapters 7 and 8) takes you through the seemingly complex world of quantitative analysis. You'll use statistics for forecasting and validity testing. Decision theories include linear programming, learning curve theory, and queuing models; these are presented concisely and comprehensively to help you use such sophisticated techniques with relative ease. And, you'll learn how computer applications facilitate the many complex procedures. This book has been designed in question-and-answer formát in order to address the pertinent issues that come up during the course of business. The questions are typical of those asked by persons üke yourself. The answers are clear, concise, and to the point. In short, this is a veritable cookbook of guidelines, illustrations, and "how-to's" for you, the modern decision maker. Keep it handy for easy reference throughout your busy day.