Time International February 15, 1993 [antikvár]

wMk FROM THE PUBLISHER Jane Frey had never faced a weekly deadline before she became Time International's senior associate art director in 1992. She had worked on a free-lance basis in the art departments of weekly or bimonthly magazines, including Sports Illustrated and Fortune, but on special projects, usually planned months in advance. The peculiar pressure of Time's journalism, in which breaking stories can be assigned and produced within a day, came as a shock. "At first it was a nightmare," Frey reports, "but after a year I've gotten used to it." Along with her colleagues in Time International's art department—associate director James Elsis, assistant director Nomi Silverman, designer Stacie Harrison-Frey is also adjusting to the demands and challenges of the magazine's 10-month-old redesign. Says Frey: "It offers great flexibility, but we also need more imaginative solutions to layout problems." Overall, she feels the new design allows for gi'eater creativity and clarity. Frey should know: she was involved with the design almost from the beginning, working out of a secluded room on the 37th floor of the Time & Life Building ijj Manhattan. Despite her previous lack of newsmagazine experience, Frey has other international credentials. She lived in Barcelo- Stewards of the magazine's new design na in 1990, where she had a role in one episode of an American TV series called Dark Justice. There she developed a lifelong taste for Catalan culture and strong Spanish coffee—and for Spanish-language soap operas. Not to be outdone, Silverman is a frequent traveler in Tuscany (her favorite spot: Florence), while Elsis claims Britain as his favorite, and Harrison has fond memories of living in Paris. The technical challenges of producing Time's international editions are considerable. Frey keeps close watch on the printing and production quality at Time's 11 international plants. Her most rewarding Time assignment: "Helping to produce the Barcelona Olympics issues was just thrilling," she says. "I happen to love sports." Despite her deadlines, Frey manages to run 29 km a week. In the end, the mandate of the magazine's art department has remained the same, before and after the redesign, for the U.S. or the international editions. Says Elsis: "We have to design a page so that the reader will not just be drawn in to the story but will also understand what it's all about." Adds Frey: "We are trying to tell a story visually." Week in and week out, we think that Frey and her colleagues tell that story very well indeed. Now. Jane, when will that last layout be ready?