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Preface
What They Can't Teach You At Harvard Business School
When I was at Yale Law School I was told that as a business education, a law degree was every bit as valuable as an MBA (Master of Business Administration). Years later, having lectured at Harvard and a number of other business schools, I became convinced that it was - though both have definite limitations when applied to the real world. As an introduction to business, an MBA - or an LLB -is a worthwhile endeavour. But as an education, as part of an ongoing learning process, it is at best a foundation and at worst a naive form of arrogance.
The best lesson anyone can learn from business school is an awareness of what it can t teach you - all the ins and outs of everyday business life. Those ins and outs are largely a self-learning process, though the experience of someone like myself might make the learning shorter, easier, and a lot less painful.
In the early 1960s I founded a company with less than $500 in capital and thereby gave birth to an industry - the sports management and sports marketing industry. Today, that company has grown into the International Management Group (IMG), with oiiices around the world and several hundred million dollars in annual revenues.
I am probably better known as 'the guy who made Arnold Palmer all those millions' than I am by my own name. In truth, Arnold Palmer made Arnold Palmer all those millions', though I think Arnold would agree that I helped.
While the management of celebrity sports figures will always be