WLT: A Radio Romance [antikvár]

The glory days of Midwest radio prove the ideal subject for old radio-hand Keillor, now writing at the height of his awesome power, which could make a homesick cat laugh. Brothers Ray and Roy Soderbjerg set up station WLT (With Lettuce and Tomato) in Minneapolis in 1926 to draw crowds to their wilting sandwich restaurant. The station proves a gold mine after the two reluctantly agree to allow commercials, and the brothers turn their somewhat divided attention (Ray's chief vocation is sex, Roy's inventing the unnecessary) to the new medium. The novel takes off on a sustained joyride as a hilarious bunch of characters are hired to fill the air with the cornball, pseudo-pious, pseudo- populist fare that held the Midwest in thrall until television offered a superior snow job.