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About the book
The ApplicaHons Workbook is a pracHcal guide to writing a good fund-raising application. It consists of advice, worked examples and exercises. It aims to help you write a better application and to enhance your fundraising skills. It covers much more than the achial writing of the application. It shows you what information you will need to have to hand before you put pen to paper, and how to get it. It looks at ways of boosting your credibility with donors as a means of making your organisation more fundable. It shows how to develop grant-winning ideas and come up with projects which are likely to prove attractive to donors. It shows how to construct a realistic budget which will not leave you short of money at the end of the day. And it suggests some things to do with your application once you have sent it off.
There is no 'identikit' good application. What works well for one organisation may not work well for another. So if your present efforts are bringing you results, there will be no need to change your style or approach, just because it does not match up to the advice given in this book. But there are some general lessons which are well worth learning, and it will almost always be possible for anyone to write a better application.
You should also note that a good application will not in itself lead to success in fundraising. Donors wont to know that you are a successhil organisation able to spend their money cost-effectively on a good project. It is your work they are paying for, not a nicely written and prettily presented proposal. But a good application is one part - and an important port - of a successful fundraising approach.
Occasionally, and this is particularly the cose with grants from statutory sources, you will need to complete on application form. All the some principles apply as for writing an application. The only difference is that the information you hove to provide is specified on the application form, and you have to present the required information on the form in response to the questions asked, rather than in a letter or proposal of your own.
1 hope that you will find the advice in this book helpful, and that it will help you write 0 better fundraising application - and bring you the support you need for your work.