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INTRODUCTION Chicken makes a major contribution to a healthy diet, since it is high in protein, rich in important vitamins and low in fat. In addition, it tastes delicious and its flavour combines well with almost every herb, spice, fruit or vegetable you can imagine. It is also excellent value for money. So it's not surprising that chicken is the most popular meat in Britain today. In the old days you would choose your own chicken, judging it by its beak and feet and feeling the plumpness of the breast, before it was dressed for you. Today, most of us have to rely on someone else to ensure these standards are maintained on our behalf and that's why Quality British Chicken was formed in 1984. Quality British Chicken was a founder member of Food From Britain's quality food mark scheme. It is now the most successful food mark in the shops today. The Quality British Chicken scheme covers whole chickens, both fresh and frozen, chicken portions, poussins and also corn-fed and extra large chickens. Its standards are stringent and cover everything from the raising of the bird to its eventual packaging and distribution. To ensure that such high standards can be guaranteed, the scheme is very well policed. All products carrying the Quality British Chicken symbol are checked regularly on a national basis by independent Food From Britain inspectors, and members of the scheme are inspected ten times a year. Random checks are also made to see that standards are being maintained, and members have to reapply for membership annually. Thus the red, white and blue Quality British Chicken symbol provides you with the reassurance that the chicken you are buying has been reared to rigidly set standards and has passed a whole range of tests for quality. These remain consistent all year round, guaranteeing that British is indeed best. So, whether your recipe calls for a whole chicken or for portions, if you choose Quality British Chicken, you'll know that you're getting the best.