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Introduction
RUM IS A SUGARCANE-BASED LIQUOR with an enveloping warmth and sweet complexity. Literally and figuratively, the spirit of the Caribbean Islands. In 1493, Christopher Columbus was responsible for introducing them to sugarcane, having gathered a few samples in the Canary Islands during his travels. The local islanders soon found quasi-medicinal uses for the fermented cane juice. Around the early 1500s, Portuguese settlers in Brazil discovered that they could distill a spirit from the molasses that would naturally ferment from the heat as it sat in the sugar factories.
Long before whiskey or bourbon gained favor as the first commercially distilled spirit in the colonies, rum was America's spirit of choice. It was made from West Indies molasses acquired through an ignoble practice, which involved the trading of American rum for African slaves and then, in turn, for Caribbean molasses. Rum's notorious reputation for inducing inebriation in American homes sparked the Prohibition movement, led by Carry Nation of the Women's Christian Temperance Union. Nation's infamous yell, "Smash the demon rum!" incited riots of rum-bottle smashing.
But by the 1940s, as cultural attitudes toward rum shifted again, it regained popularity through America's preoccupation with Polynesian exotica. Don the Beachcomber, father of the Zombie and the Scorpion, astutely promoted