Basic Business Communication [antikvár]

PREFACE This sixth edition of Basic Business Communication is the work of a new team of authors. We are modestly confident that our unique combination of expertise and talents has produced a book that is authoritative, thorough, and technologically current. We are also confident that more than ever before, we have achieved the two primary goals of the preceding editions: to present business communication in a way that is (1) more learnable for the student and (2) more teachable for the instructor. AUTHORITATIVE Our efforts to present the subject matter authoritatively involved a thorough review of the field. The information presented and procedures recommended are not just our ideas and preferences, though we support them. They represent the mainstream of business communication thought developed by researchers, teachers, and practitioners over the years. We are confident they fully meet AACSB and ACBSP accreditation standards for communication. ¦¦¦¦¦¦¦ THOROUGH We worked diligently to cover the subject thoroughly. The content of the earlier editions was based on the results of two extensive surveys of business communication teachers. In this edition we supplemented the results of those surveys with suggestions from the highly competent professionals who reviewed the book. The result is a book whose content has been developed and approved by experts in the field. As well as we can determine, this edition covers every topic that today's business communication leaders say it should have. TECHNOLOGICALLY CURRENT Because the computer has affected business communication in so many ways, we worked this subject into the book wherever applicable. For example, when discussing form letters, we indicate how useful the merge function in word processing can be. In addition, we include a number of technical suggestions in boxes. Meant to give ideas and suggestions on how one can