eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
850 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
4199 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
2350 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
13430 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
6995 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
6490 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
8990 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
5490 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
6990 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
Preface
s the competitive pressures of a global economy continue to intensify, the skillful management of people is more important than ever. No matter how sophisticated an organization's strategy and technology, the human factor inevitably is the key to success. Thus, the central purpose of...
Preface
The first edition oi Understanding Business was the most successfial new product introduced to the market in many years. It became one of the best-selling books in the field. Many instructors said that their students were never more excited by a textbook in their lives. They also said...
Preface
The first edition of Basic Marketing pioneered an innovative structure—using the "four Ps" with a managerial approach—for the introductory marketing course. In the 30 years since publication of that first edition, there have been constant changes in marketing management. Some of the...
PREFACE
This sixth edition of Basic Business Communication is the work of a new team of authors. We are modestly confident that our unique combination of expertise and talents has produced a book that is authoritative, thorough, and technologically current. We are also confident that more than...
PREFACE
Computers today are used for operations, control, and planning and to improve office efficiency. Indeed, few organization have been left untouched by the computer revolution. Although computers facilitate decision making and management of operations, they do add to the work of managers,...
Preface for the Student
(By a student)
The study of Opérations Management is in large part the study of how the world around us functions. If you are waiting in line at a restaurant, deciding on how much food to purchase at the supermarket, or scheduling your own study time, the basic...
Preface
I have written this cost accounting textbook to allow instructors flexibility in the chapter material they use. My approach, which emphasizes different costs for différent purposes, helps students understand the importance of professional judgment in choosing the most appropriate cost...
PREFACE
This is a textbook; its content is taken from the public domain of eco-
nomics. Conventional topics are treated in conventional ways; and there
is no real innovation. Furthermore, this text has an objectionable fea-
ture common to all texts in intermediate theory: economic theory...
Prcfacc
This text is designed for use in an introductory course in marketing—either In schools with one or two marketing courses or in the larger business schools with a full complement of marketing courses.
All business students should be introduced to the basic problems and practices in...
TO THE STUDENT: English for Modern Business provides an opportunity to develop your skills in the use of the English language. Not only will language ability serve you well in whatever career you choose, but it will alsó contribute to your success in all your living experiences. When you analyze...
PrefaceThe concept for this text originated in the authors' combined experience in teaching more than 45,000 sales professionals and their managers over the last 26 years. During this time, sales managers consistently lamented their inability to hire individuals with even a basic understanding of...
Preface
This book of text and cases is aimed at students and managers interested in contemporary information technology (IT)—computer communication and office systems—management. It is intended to communicate the relevant issues in effectively managing the information services activity. No...
Twenty-four years ago, the first edition of Basic Marketing pioneered an innovative structure-using the "4 Ps" with a manageria! approach-for the introductory marketing course. Since then, the book has been continually improved and refined. The response of both teachers and students has been...
Marketing is an exciting and dynamic discipline. Unfortunately, much of the excitement is hidden among the definitions and descriptions of concepts that are a necessary part of basic marketing textbooks. We believe that one way to make the study of marketing exciting and dynamic is to use cases....
Preface to the Student
s the name implies, the purpose of Basic Statistics for Business and Economics is to provide students in marketing, accounting, finance, international trade, management, and other fields of business administration and economics with a sound introduction to the many...
Chapter \ THE STUDY OF
1 j INTERNATIONAL ECONOMICS
International Economies and Economies in General
Study of international économies can be justified—if there be a need to do so—on two bases, one applicable to the professional economist and the other to the général citizen. To the...
Preface
Welcome to a revolutionary time in marketing! Today dramatic changes ranging from an increasing emphasis on customer value, to the globalization of markets, to advances in the information technology industry, are creating new boundaries for the marketing discipline. Combining these...
The fourth edition has been reorganized in response to a modestbut perceptible demand from instructors. The earlier arbitrary organiza-tion based on the balance of payments is now discarded, and the bookis divided fundamentally into halves, of three parts each, correspondingto a semester of...
Preface
This is not a book on basic sales. It is not about sales management. Its thesis is that the migration to account-focused selling is already moving at a pace few can keep up with. Many traditional territory selling approaches are still being used. Those ideas, however popular, will become...
PREFACE
British novelist Norman Douglas may have captured the essence !!^ of advertising's worldwide significance when he remarked,
"You can tell the ideals of a nation by its advertisements." Indeed, while the advertising business was viewed as a particularly American institution in the first...
An obscure author once wondered, "Why write another marketing re-
search book?" (Lehmann, 1979). Much to the delight of the author, the
book of which he spoke actually sold several copies, so many that a
certain publisher decided that a second edition was warranted. Hence,
it is with some...
Many people have taken economics and yet have no idea how to
apply their ediicatiQiLto the problems and issues they confront on a
daily basis. How many people say they took economics but remember
none of it? The lessons of economics can be used in business, govern-
ment, medicine, science,...
Preface
It is hard to believe that this book is now in its sixth edition. Much has transpired in the field of management since the book's inception. Through each edition we have attempted to keep pace with the times and adapt to change. This edition is no exception and is even accompanied by a...
R
FIRST EDITION
Accounting: An International Perspective is one of a series of six volumes produced under the direction of the Consortium for International Studies Education with support from the U.S. Department of Education. The specific aim of the series is to provide an international...
Preface
I
^ ^ ^t is a foolish thing to make a long prologue." (II Maccabees 2:32) I shall once again follow this Biblical advice, and be brief .in describing the features of this third edition. The field of public finance has been changing rapidly in recent years. On the theoretical side, one...
Preface to the First Edition of the Workbook
This student workbook is designed to be a companion to Pfaffenberger and Patterson, Statistical Methods for Business and Economics (revised edition, 1981). The content of the workbook parallels that ofthe Pfaffenberger-Patterson text, and the...
Preface
Corporate Information Systems Management, Text and Cases, Third Edition, is written for students and managers who desire an overview of contemporary information systems technology (IT)—computer, telecommunications, and office systems—management. It explains the relevant issues of...
PREFACE
Still more years of experience have prompted, and guided, this revision. iMy own continued teaching of the basic course in economics has been supplemented by suggestions from other teachers, and from no small number of students. Consequently, an accumulating experience has gone into this...
Preface
T
his text is designed for use in an introductory course in marketing, either in schools with one or two marketing courses or in the larger business schools with a full complement of marketing courses.
All business students should be introduced to the basic problems and practices in...
Preface
The Public Finances was originally published in 1960. Much of the material in that original edition remains relevant to the study of public finance and continues as an integral part of the text. This is strong testimony to the stability of the fundamental principles of public finance....
PREFACE
The invention of the laser and the subsequent development of low-loss optical fibers started a revolution in the communications industry about 25 years ago. Fibers today are used not only for long-distance telecommunication, but for connecting switching stations in the local telephone...