English for Modern Business [antikvár]

TO THE STUDENT: English for Modern Business provides an opportunity to develop your skills in the use of the English language. Not only will language ability serve you well in whatever career you choose, but it will alsó contribute to your success in all your living experiences. When you analyze your daily activities, you will understand that most of your living is a matter of communication. Your opportunities for a successful career in business will be greatly improved if you can construct grammaticai sentences, write coherent paragraphs of understandable prose, and spell correctly the words you use. In any level of work above routine mechanical functions, you cannot escape the requirement to write and speak. A person capable of writing reasonably good English will stand out among employees. Numerous articles by business executives, educators, and others emphasize the importance of communication skills. In one large company 40 percent of the people interviewed for jobs could not meet the company's reading and writing standards. Careful study will help you meet similar standards. "The best place to learn to write is in school. If you're still there, pick your teachers' brains," is the advice of Malcolm Forbes, president and editor-in-chief of Forbes Magaziné. The International Paper Company emphasizes the importance of communication in these words: "Today, the printed (written) word is more vitai than ever. Now there is more need than ever before for all of us to read better, write better, and communicate better." Edward T. Thompson, editor-in-chief of Readers Digest, points out that there are only three basic requirements for those who want to write clearly: "First, you must want to write clearly. Second, you must be willing to work hard. Third, you must know and follow somé basic guidelines." Your motivation to perfect your use of language will probably be the most important element in your success. You have the opportunity to apply yourself and, with the help of your teachers, to reach a high level of success. Let us explain further our reasons for encouraging you to pursue the study of language structure-the most important basic element of correct English usage. Most of you are well aware of communication failures in your own lives,