Bővebb ismertető
Essentials of Management Information Systems: Organization and Technology (Second Edition) is based on the premise that professional managers in both the priváté and public sectors cannot afford to ignore information systems. In today's business environment, information systems have become essential for creating competitive firms, managing global corporations, and providing useíul products and services to customers. Briefly, it is difficult-if not impossible-to manage a modern organization without at least somé grounding in the fundamentals of what information systems are, how they affect the organization and its employees, and how they can make businesses more competitive and efficient. Accordingly, we have written this book to provide a concise introduction to management information systems that undergraduate and MBA students will find vitai to their professional success. Essentials of Management Information Systems has many of the same features of our larger text book, Management Information Systems: Organization and Technology (Fourth Edition). However, core MIS concepts are presented in 15 chapters, making the text especially well-suited for introductory MIS courses, courses lasting less than one semester, and courses requiring a smaller MIS text to combine with hands-on software, case studies or other projects. THE INFORMATION REVOLUTION IN BUSINESS AND MANAGEMENT This book reflects three powerful trends that have recast the role of information systems in business and management: ¦ The Internet and other global communications networks link together key participants in the value chain of a business-vendors, manufacturers, distributors, and customers. We can now design global business organizations linking factories, offices, and mobile sales forces around the clock. A few years ago this was a dream. ¦ Globalization of markets puts new emphasis on organizational design and management control. When parts originate in Korea, assembly occurs in Mexico, and fináncé, marketing and generál counsel are in New York, companies face tough challenges in designing the proper organization and managing the work. ¦ The transformation of the United States and other advanced industrial countries into full-fledged information economies puts new emphasis on productivity of knowledge workers, short product lifecycles, and knowledge and information as a source of competitive advantage. In essence, the work of an organization-and its employees-depends on what its information systems are capable of doing. Increasing markét share, becoming the highquality or low-cost producer, developing new products, and increasing employee productivity, depend more and more on the kinds and quality of information systems in the firm. Information systems can lead to more efficient and effective organizations, new styles and procedures of management, new strategies, and new organizational roles.