online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
6560 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
1130 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
6500 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
6500 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
6490 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
Prefacea iiiicquisitions are widely used for pursuing growth. But performance is decidedly mixed. Some do well, especially when undertaken by com-kpanies with experience and dedication to rigour and hard work. But a great many fail. There is thus a real and widespread need for a methodical and...
What makes a great leader? Have you got what it takes? And how can you improve your leadership skills to get the most out of yourself, the people you manage and your business? In this new paperback edition of The Leadership Mystique, acclaimed management guru Manfred Kets de Vries answers these...
Fedlapja enyhén kopottas, lapélei halványan foltosak. Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area gives him the...
In 1849 a group of settlers travelling west towards the Promised Land, California, entered a then unnamed valley. The valley presented a harsh environment with a barrier of mountains to the west making the way forward unclear. Some of the settlers lost their lives as they sought to find a route...
A fedlap kissé maszatos. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the "Financial Times", that illustrate the practical implications of the issues raised.
A fedlap kissé gyűrődött. Investment institutions dominate the London stock market and touch, in one way or another, the lives of the majority of those living in the UK. This text takes you inside the equity market, explaining its structure, dynamics and behaviour, and giving insight into major...
This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market-led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available.
Preface The purpose of this book is to introduce the reader to the branch of psychology that deals with how people and animals learn and how their behaviors are later changed as a result of this learning. This is a broad topic, for nearly all of our behaviors are influenced by prior learning...
Fedlapjai kissé kopottasak, halványan karcosak. This second edition of the best selling textbook Food and Beverage Management has been updated and revised to take account of current trends within the hospitality industry. In particular the consideration of food and beverage (or foodservice)...
Tulajdonosi bejegyzéssel. A borító kissé karcos, sarkai enyhén kopottasak, gerince megtört. A lapélek elszíneződtek, beázástól az alsó sarkok hullámosak és a lapszélek halványan foltosak. Global Marketing: A market-responsive approach is intended to help its readers develop...
A gerince megtört. Written from a European perspective, this text acquaints students with basic microeconomics, macroeconomics and EU institutions and policy.
Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a...
PREFACEOur deep commitment to undergraduate teaching led us to write this textbook; our abiding respect for democracy led us to our theme. In Approaching Democracy we join you in an exploration of the American experiment in self-government. As your guides we know that democracy has evolved over...
Providing systematic coverage of all aspects of dealing with people face to face, this text demonstrates how basic skills can be applied to work activities and situations. It provides extensive coverage of relevant theory and research, and presents exercises to cover a variety of scenarios...
Comprehensive 7th edition textbook including questions and problem-solving strategies. Chapters include effective research & design, planning & organising, managing products and more with informative graphs and diagrams.
Gerinc, borítók és a lapélek enyhén elszíneződtek. Könyvtest enyhén hajlott. HP-UX Internals introduces readers to the "under the hood" aspects of the HP-UX operating system. The book illustrates the kernel data structures and algorithms used to provide process/thread scheduling, I/O...
Lapélek kissé foltosak. A guide-map to deploying a VSE. This book includes a thorough survey of the technologies related to VSE that enable the reader to identify which solutions will best fit in their IT infrastructure and provides enough detail so the reader can assess what it would take to...
Providing systematic coverage of all aspects of dealing with people face to face, this text demonstrates how basic skills can be applied to work activities and situations. It provides extensive coverage of relevant theory and research, and presents exercises to cover a variety of scenarios...
Preface
It is now twenty-one years since the first edition of Exploring Corporate Strategy was published. Both the world of business and the public services have seen vast changes over that time. There have also been major changes in the subject of corporate strategy. Central to this has been a...
Preface
The revised edition of Descriptive English Grammar follows in the main the general plan of the first edition, though the greater portion of the text has been rewritten, and new exercise material and many new illustrations have been added.
The emphasis in the revision is definitely on...
This is the new edition of the bestselling guide to understanding and using business accounts and accounting principles, written in a way that even the financially nervous novice can easily absorb. Accounting is generally viewed as a highly technical and complex subject. However, accounts are...
The internet, combined with other information technologies, has created many interesting and innovative ways to provide customer value since its inception in 1969. Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; consumer...
Preface to the Second Edition
The area of production/operations management (POM) is often misunderstood by both students of and managers within a business. This misunderstanding is generated partly by the way the subject is presented and taught, and partly by the way the function is perceived...
The rapid globalization of the world economy is providing major benefits to most countries, but it is also presenting many challenges to poor countries that are unable to take advantage of globalization, as well as to the United States and other advanced countries, which face increasing...
Preface
Advanced Management Accounting, third edition, is a major revision from the second edition that was published in 1989. In the preface for the second edition, we were already describing the enormous changes underway for both manufacturing and service operations, and highlighting the rapid...
These are very exciting times for all of us. During recent years, we have seen the true arrival of the PC age and the World Wide Web, the steady global movement toward service- rather than production-driven economies, a growing understanding and interest in customer service and customer...
Lapélek és a fedlap foltosak. Fedlap mentén a ragasztás sérült. A fedlap melletti perforációval beragasztott melléklete kijár. About the book: This is the definitive guide to installing and administering HP-UX 11i Version 2 in any environment, on both HP 9000 and HP Integrity server...
Jó állapotú volt könyvtári példány. This book provides readers with a clear, straightforward writing style, an abundance of examples, detailed real-life cases, and current data and statistics. It aims to 1) introduce ethical concepts that are relevant to resolving moral issues in business,...
There is no need here to describe the different types of exercises which
this book contains or to discuss their wide variety and extent. A glance
through the following pages is enough to acquaint anyone with the book's
general contents.
Since this is a workbook, there is also little to say as...
Foreword
A record number of mergers are raaking headlines and prompting ques-tions about which will ultimately succeed and which will fail. Although integration is not without stress for an organization and employees, mergers can succeed if companies develop and adhere to a highly disci-plined...
Szövegkiemelős aláhúzásokkal. Tulajdonosi névbejegyzéssel. This compact, scholarly book treats creating a curriculum as an ongoing process , the product of which is a composite of what is intended (planned curriculum), what actually happens (enacted curriculum), and how what happens...
The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies...
Lapéleken kisebb foltok találhatók. Lapok hullámosak. This grammar is devoted to the needs of business people who use English in their work. Covering the complete structural and functional syllabus requirements of the First Certificate in English exam, this text provides explanations and...
Preface
The past three decades have been challenging ones for macroeconomists. Key variables in macroeconomics—the levels of output, inflation, and unemployment; interest rates; and for-eign exchange rates—have proved difficult to explain and predict. This period also has been an active one...
Preface
In 1849 a group of settlers travelling west towards the promised land, California, entered a then unnamed valley. The valley presented a harsh environment with a barrier of mountains to the west making the way forward unclear. Some of the settlers lost their lives as they sought to find...