Globalisation, Europeanization and Other Transnational Phenomena [antikvár]

PREFACE On 6-7 May 2011 a conference was held on 'Globalisation, Europeanization and Other Transnational Phenomena: Description, Analyses and Generalizations' hosted by the Budapest College of Communications and Business. The conference had the aim of bringing together specialists researching global phenomena in different domains and disciplines. Almost all of the papers presented at the conference are included in the present volume. The conference concentrated on five different topics that were discussed in five different panels, including the key concepts of globalisation (panel 1), globalisation and international relations (panel 2), borders and transnational phenomena (panel 3), Europeanization (panel 4) and language and communication (panel 5). Although the panels were restricted to these topics, most of the authors employ an interdisciplinary approach in order to make their analysis. Most of the topics in the field of global studies are too complex to study with the help of one single discipline and require analytic tools from different disciplines in order to grab the phenomena. In this volume, you will find the written version of the papers presented at the conference grouped in accordance with the panel structure of the conference. The first panel is devoted to the key concepts of globalization. László Marácz' contribution discusses the different definitions of globalization that have been around in the literature on global studies and one of the characteristic features of globalization, i.e. 'hybridity'. Interestingly, in the discourse of globalization studies one can find the term hybridity or one of its linguistic cognates being clearly associated with globalization phenomena. Hybridity can be found in such different domains as global communication and languages, Europeanization and geopolitics. Larissa Korobeynikova stresses that globahzation is a channel transmitting negative and positive ideas. Of course, the world will be better and saver if only the positive ones - for example the spread of Western advanced forms of social hfe are being transmitted instead of calls for conflict and extremism. In any case, there is some need for streamlining the ideas that are to be distributed via the globalization channels. Árpád Papp-Váry and Gábor Rekettye's contribution is also involved with the transmitting aspect of globalization. In this context, they study not the spread of ideas but phenomena associated with branding, like icons and images. How do typical Hungarian identity images and markers travel around the world with the help of international movies? Papp-Váry and Rekettye analyze the deeper layers of internationally well-known movies and conclude that the Hungarian brands, like the city of Budapest, Hungarian characters and the Hungarian language are being mixed up in all sorts of spaces and times resulting in hybrid forms. A film can be shot in Budapest but Budapest appears as some other town in the movie