John Fiske

Chapter 1 Some television, some topics, and some terminology Any book about television culture is immediately faced with the problem of defining its object. What is television? And, equally problematically, what is culture? In this book I work with a definition of television as a bearer/...

Prologue: "The Juice Is Loose" On a sultry June night in 1994 the consciousness of the United States was, once again, absorbed by the media. As with the Gulf War, the Anita Hill-Clarence Thomas hearings, and the Rodney King beating, the electronic image was the reality that America experienced....