Malcolm McDonald

Gerince megtört. At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the...

A borító elszíneződött, foltos, szélei kissé kopottasak. Pár oldalán szövegkiemelős aláhúzással. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a...

Preface and acknowledgements This is the Fourth Edition of a book which, since its launch in 1984, has helped and encouraged hundreds of thousands of practising managers with the difficult task of marketing planning. Many of them have been kind enough to write to me and thank me for the book's...