eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
2350 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
999 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
ár a könyvön:
Az eredeti ár (könyvre nyomtatott ár), a kiadó által ajánlott fogyasztói ár, amely megegyezik a bolti árral (bolti akció esetét kivéve).
5990 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, abban az esetben az eredeti ár (könyvre nyomtatott ár) az érvényes, kivétel ez alól a boltban akciós könyvek.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
2590 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
6390 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
eredeti ár:
A termék ára Líra Könyv Zrt.-nél, ami nem tartalmaz online kedvezményt.
4237 Ft
online ár:
Webáruházunkban a termékek mellett feltüntetett fekete színű online ár csak internetes megrendelés esetén érvényes. Amennyiben a Líra bolthálózatunk valamelyikében kívánja megvásárolni a terméket, akkor az adott boltban lévő ár az irányadó.
Seeing the elephant wholeIn the story about the elephant and the blind men, each of them describes only the part of the animal he can touch. The one who feels its tail believes it resembles a rope; to another, who touches its ear, it seems like a fan. Their conclusions aren't wrong, yet none of...
The value ín organízation Strategy is about deciding what to do, execution about getting it done. Both are essential skills for a modern leader. Yet another and perhaps more important skill lies between the two, in the realm of organization: the design of structures, systems, and mechanisms to...
Transforming IT After spending more than $1.2 trillión on information technology products and serv.ces during the late 1990s, companies are slashing their IT budgets. In today's harsh climate, pressure to meet current earnmgs inspires much of this cost cutting, but many execut.ves, behevmg that...
Give alliances their dueCorporate alliances have never been more popular. Their numbers have grown by more than 20 percent a year over the past two decades, while the way they are used has changed dramatically: the cross-border and technology agreements of the 1980s and the early 1990s have given...
Virtually solvent Convinced that visitor volume was the key to attracting investors and advertisers, most business-to-consumer (B2C) Internet start-ups spent heavily on branding, on high-impact public relations, and on innovative techniques such as viral and affiliate marketing. These efforts did...
Innovation from Asia The threat of competition from Asia worries Western executives in nearly every product and service industry. The chief concern for many is the impact of low-cost Chinese manufactunng and Indián services on global pricing. Focusing on this concern alone represents a profound...
This issue's cover shows the new Church of Christ Our Savior reflected in the slowly running waters of the Moscow River. The church-a cause championed by Moscow's mayor, Yuri Luzhkov, after the fali of communism-is a testament to the rebirth of Russia as it began the historic transformation from a...
Still productive after a! i these years The longest economic expansion in US history is over. Personal and corporate bankruptcies are rising, as is unemployment, while the Nasdaq has tumbled. Making matters worse, terrorist attacks have introduced an extra degree of uncertainty. Instead of...
Corporatíons as global citizens Few subjects polarize public opinion as much as the role of globalization in developing countries. Foreign direct investment, its advocates note, hoosts their economic performance by endowing them with new skills, new technologies, and new jobs-all of which increase...
Managing value and performance
What should a company's objective be? Simply to maximize returns for shareholders by increasing the intrinsic value of a business, or should the company acknowledge the interests of other stakeholders—employees, customers, society—in its decision making? Over...
Branding's new math
The search for new ways to boost earnings is now under way. For many CEOs, weathering the economic downturn demanded a focus on improving operations and supply chains and on reining in costs. But now that markets are starting to improve, companies are again looking to grow....
Educating global workers
As many of the articles in this issue of The McKinsey Quarterly demonstrate, companies in the developed world are outsourcing ever larger portions of their business to low-cost, highly skilled workers in the developing world. Driving this trend is the remarkable ability...
After the merger
Last year broke records in mergers and acquisitions. More than 28,000 deals, worth a total of over $3.2 trillion, were struck—an increase in value of one-third over the previous year's deals and nearly six times the value of deals completed in 1994. The sheer number suggests a...